my portfolio

Each project presented a unique opportunity to flex my natural skills while learning new tricks along the way. I invite you to not only explore my past wins, but also understand my approach to crafting the perfect brand message—one keystroke at a time.
 

MissTravel.com

Niche dating website MissTravel.com launched in early 2012. The brand was due for a major facelift, as well as an analysis of its customer segments.

My objective was clear: modernize, then strategically re-engage with customers.

KEY POINTS: rebranding, email marketing, UI/UX design, competitor analysis

SeekingArrangement

At 10 million members strong, the affectionately known "SA" brand sought new ways to fine-tune the customer experience for mobile and desktop users alike.

KEY POINTS: customer experience, content revision, competitor analysis, A/B testing

OpenMinded.com

Love comes in all shapes and sizes. Ironically, the wide range of users who frequented the OpenMinded website needed a hefty range of options to tailor their community experiences.

Our challenge? Crafting experience "shortcuts" for site members.

KEY POINTS: user experience, website flow, feature development, competitor analysis